Website and Digital Marketing Analytics
Digital Campaign Tracking
Tracking website users with analytics tagging
To better serve our customers, we need to know what they’re looking for and then make sure we’re providing it. If the content they are interested is buried four clicks deep in your small business website, then we need to make it more prominent and therefore easier to find.
After all, every website visitor is a lead, and we want your website to inform and provide value, so you can turn those leads into lifetime customers!
We install and configure Google Tag Manager (GTM) and Google Analytics (GA) on your small business website to gain deeper insights into how your website and online advertising campaigns are performing.
A/B tests and experimentation will help us fine-tune your website design until we find the layout and content that works best for your small business.
We can further use analytics to tweak ad campaigns and maximize your online advertising dollars, producing the best possible ROI on your digital marketing investment!
If you’re asking yourself, how can I track website visitors? Then you have come to the right place. We use affordable website tracking methods to see how your prospects found you and what they are most interested in when they are on your website.
Your website is critical to your business when it comes to new customer acquisition but making sure people can find your website is only half the battle.
You might be asking yourself, how do I know if people are using my website? That’s where analytics come into play. We put tags (code snippets) on your website, so we can see how many visitors you have (distinguishing between unique and repeat visitor traffic) and what those visitors do once they begin to navigate your website. You will quickly learn which pages and services people are most interested in and then begin to focus on strengthening and improving those sections of your website. This will increase your lead generation and improve conversion of leads to customers.
In addition to attention-grabbing imagery and content, your services need to stand out, and your prospects need to be able to find what they’re looking for. People are impatient, and if they cannot readily find what they came for, they’re gone. The good news is we can easily identify and fix this problem by using website analytics and session capture. Contact us today to see how we can help you!